Elite Technology Sales Recruiters TM

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Technology sales people always study their product, market relevance and value; however they tend to hone in on these areas by doing the following:

What differentiates good sales people from great sales people are those that consider the above as well as the gender and even culture of the buyer as they know that in a technology sales environment women decide and therefore, buy, differently than men. These exceptional sales people know this because there is over-whelming empirical data that supports this. They also know it matters because half of all managerial and professional positions in the US are women – according to the Bureau of Labor Statistics. Understanding the differences between the way men and women decide during a B2B buying cycle is important. It could mean the difference between aligning on a partnership and securing the sale. Harvard Business Review’s September issue reinforces the differences in decision styles by publishing an article on How Women Decide. I encourage you to read this and adapt your style if you haven’t already. These are some sample tips as well.

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Written by: Cathy Cairns

December 11, 2017

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Written by: Cathy Cairns

December 11, 2017